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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Tsingtao Profit Falls as China Slowdown Hurts Beer-Drinking

Tsingtao Brewery Co., China’s second-largest beermaker by market value, reported earnings fell 11 percent in the six months ended June as poor weather and the country’s economic slowdown affected sales.


Net income was 1.07 billion yuan ($160 million) in the first half, compared with 1.2 billion yuan a year earlier, according to a statement sent to the Shanghai stock exchange Tuesday. Revenue fell 8.2 percent to 14.7 billion.

Brewers in China are introducing more premium products as they seek to differentiate themselves amid stiff competition for drinkers, and as the country’s slowdown lead to weakening consumption. Sales were further dented this summer, traditionally the peak period for beer-drinking, as China was hit by its worst floods since 1998 and cooler-than-usual weather.

China’s beer market remained under pressure in the first half of 2016 as beer sales were negatively impacted by weak food and beverage consumption and adverse weather, according to the beer maker in its statement on Tuesday. International beer makers are also expanding in China, making competition “more fierce,” the company said.

Tsingtao Brewery shares have slumped 25 percent this year while the benchmark Hang Seng Index rose 5 percent. Its rival, China Resources Beer, has seen its stock rise about 15 percent during the same period.

31 Авг. 2016



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