Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Tsingtao Profit Falls as China Slowdown Hurts Beer-Drinking
Net income was 1.07 billion yuan ($160 million) in the first half, compared with 1.2 billion yuan a year earlier, according to a statement sent to the Shanghai stock exchange Tuesday. Revenue fell 8.2 percent to 14.7 billion.
Brewers in China are introducing more premium products as they seek to differentiate themselves amid stiff competition for drinkers, and as the country’s slowdown lead to weakening consumption. Sales were further dented this summer, traditionally the peak period for beer-drinking, as China was hit by its worst floods since 1998 and cooler-than-usual weather.
China’s beer market remained under pressure in the first half of 2016 as beer sales were negatively impacted by weak food and beverage consumption and adverse weather, according to the beer maker in its statement on Tuesday. International beer makers are also expanding in China, making competition “more fierce,” the company said.
Tsingtao Brewery shares have slumped 25 percent this year while the benchmark Hang Seng Index rose 5 percent. Its rival, China Resources Beer, has seen its stock rise about 15 percent during the same period.
31 Авг. 2016