Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Tsingtao building brewery in Jimo for $33 mln, while Carlsberg closes a plant in Bozhou.
Closing the brewery in Anhui province fully complies with the optimization policy which was agreed upon at Chongqing Brewery Co., Ltd board meeting on 27 November, 2015.
The official statement says that the closure results from the gradual sales dwindling of Chongqing Brewery in Bozhou. The demand for the production in the province has fallen down, and the output of low-margin products does not yield sufficient profit, while the marking is increasingly refocusing on high-end products.
As of 31 December, 2015, sales revenue amounted to 52.71 mln yuan and sales totaled 27.3 mln liters.
While Carlsberg closes its plants, Tsingtao is investing $33 mln into construction of a new brewery in East Industrial Park Road 179, Jimo district.
The brewery construction is to start in June 2016 and the production launch is planned for February 2017.
The prospected capacity of Ruifeng century (Qingdao) Co., Ltd.is 30 mln liters of beer per year.
The construction site will occupy 27,000 square meters. The complex itself will encompass the malt stand, brewhouse, fermentation workshop, packaging workshop, distribution systems, heating systems, compressed air systems, cooling systems, and R&D center as well as other ancillary facilities.
25 мая. 2016