The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Asahi Risks European-Sized Hangover
The Super Dry brewer may spend as much as 5 billion pounds ($7.2 billion) buying SABMiller's brands in the Czech Republic, Hungary, Poland, Romania and Slovakia, London's Sunday Times reported, without saying where it got the information.
That's a lot of money to spend in one of the few regions whose demographics look even worse than Japan's.
That Sinking Feeling
Japan's negative population growth rate doesn't look so bad next to some central and eastern European countries
Beer is mostly drunk by workers winding down after a hard day, so it makes sense to see the brewery trade as a play on population growth. Exposure to thirsty African beer markets is driving Anheuser-Busch InBev's $107 billion takeover of SABMiller, the deal that those eastern European brands are being spun out of.
But if Japan's 0.12 percent-a-year rate of population decline looks worrying, check out Hungary, whose population is falling at 0.32 percent. That's not even the worst among SABMiller's Eastern Europe assets: Among countries with more than five million residents, only Syria posted a more rapid rate of decline from 2010 to 2015 than Romania's 0.79 percent.
Populate or Perish
Japan's working-age population is declining. Those in Eastern Europe are barely growing.
Asahi's President Akiyoshi Koji told Reuters last month that the company wasn't interested in buying SABMiller's eastern European assets, so shareholders should hope the latest report is wide of the mark. Even so, the fact such a deal could be credible is an indication of how incoherent Asahi's strategy has become.
Brewers wanting to maintain growth have two choices - either expand into high-growth niches at home, or find emerging economies where beer drinking is set to grow. Asahi has already passed up opportunities in the former category, ignoring the burgeoning female workforce targeted by Kirin's cider offerings and Suntory's whisky highballs.
It doesn't look much better in developing markets, where most of the obvious candidates are already taken. The AB Inbev-SABMiller behemoth has a lock on swathes of Africa and Latin America; Heineken has strategic stakes in the owners of Nigeria's Star lager, Indonesia's Bintang and India's Kingfisher; and Kirin has beaten its domestic rival to stakes in Tsingtao and San Miguel, the No. 2 and No. 1 brands in China and the Philippines respectively.
Of the nine listed brewers in emerging Asia and Africa with more than $500 million in annual sales, all but two have struck alliances with other big beverage companies
What's left? Asia Brewery, the beverage arm of Philippine billionaire Lucio Tan's LT Group, signed a distribution deal for Super Dry three years ago and was openly angling for a deeper partnership. Its premium-focused portfolio would have made a decent fit with Asahi but the overtures went nowhere and last month it instead formed a joint venture with, you guessed it, Heineken.
Thai Beverage is probably too big for Asahi to take on, except in a merger of equals that would risk controlling shareholder Charoen Sirivadhanabhakdi, a renowned tough negotiator, holding all the chips. (Its five-year relationship with Carlsberg ended in lawsuits and bitter disputes over assets.)
Beijing Yanjing Brewery, owner of China's No. 3 beer brand, put a 20 percent stake up for sale last year but, as the low-ball price paid for SABMiller's stake in best-seller Snow Beer indicated, that country's drinkers aren't much more appealing to investors than Japan's.
One obvious opportunity is left: Diageo. The London-based firm ought to spin off Guinness and its other brewing assets, Gadfly's Brooke Sutherland argued, a business that Bernstein estimates could be worth 7.4 billion pounds.
Even if Diageo isn't prepared to say goodbye, a joint venture with Asahi would give the Japanese company a brand with enviable positions in both Europe and Africa, while allowing the U.K. group to focus more on its role as the world's biggest publicly traded distiller. That would seem a much better use of Asahi's money than a foray in eastern Europe.
6 Июн. 2016