Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. AB InBev appoints Pedro Aidar as its Business Unit India president
World's largest brewing company Anheuser-Busch InBev has appointed Pedro Aidar as the president for business unit that includes India and other south Asian countries. The development follows the Belgian-Brazilian beverage giant's acquisition of SABMiller Plc with proposed plans to restructure management team and make key appointments for the combined group globally.
Aidar has been with maker of Budweiser and Corona beer for over 15 years and previously held the position of vice president - finance for APAC region based out of Shanghai, after which he moved to India last year.
"The combination of SABMiller and AB InBev businesses in India is extremely complementary, resulting in a portfolio of local and global brands spanning the different segments of the local beer market. The beverage industry in India represents a fantastic business opportunity and I am personally very excited about the prospects of our new combined group", Aidar said.
The new business unit India would be headquartered in Bangalore and reporting into Jan Craps, Zone President for Asia Pacific South, based out of Melbourne, Australia.
AB InBev and SABMiller expect to close the $100 billion-plus merger on Oct 10 to create a global beer giant with more than 400 brands and a more than a quarter of the world's beer market share.
Within India AB InBev has been a fringe player in the market where leader United Breweries controls about half the beer market with 51% share while SabMiller that sell brands such as Haywards and Knockout has 23% share followed by Carlsberg that controls nearly 15% of the market. Just over a year ago, the company parted ways with its New Delhi-based joint venture partner RJ Corp to operate a wholly owned subsidiary - Crown Beers India.
The Indian operations now have a team of over 325 people with flagship brand Budweiser brewed locally out of two manufacturing locations in Telangana and Maharashtra. The portfolio in India also includes imported international brands such as Stella Artois, Leffe, Corona and Hoegaarden, which are mainly restricted in the premium end beer in a country where mass and strong beer segment dominate nearly 80% of the overall segment.
12 Сен. 2016