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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Brewery giant Carlsberg sneaks into the big leagues in Vietnam’s market

The Danish company is now the number four player in a country with a vibrant beer culture.
Betting on Vietnam’s high beer consumption, Carlsberg Breweries has acquired almost 11 percent of the local market, which is still dominated by a state-owned brewer.

The company’s performance in Vietnam, especially in the central region, has been strong, Carlsberg Vietnam CEO Tayfun Uner said at a press conference earlier this week.

He said it is currently holding more than half of the beer market in the central provinces, with the highest growth recorded in Da Nang, from merely 1 percent in 2012 to 19.8 percent.

Carlsberg is now ranked fourth in Vietnam with a 10.8 percent market share, after Ho Chi Minh City-based Sabeco with 46 percent, Heineken-owned Vietnam Brewery Limited with 25 percent, and Hanoi-based Habeco with nearly 20 percent. Nearly 90 percent of Sabeco, the maker of the iconic Saigon brand, is owned by the state.

The Danish beer maker’s significant growth in the central region is in line with its production expansion strategy in the country.

It acquired Hue Brewery, a dominant player in the central region known for its best-selling brand Huda Hue, for more than $90 million in 2011.

Carlsberg is also currently holding a 17.23 stake in the country’s third-biggest beer firm Habeco, which is scheduled to have its listing on the secondary stock market next Friday.

As the Vietnamese government is speeding up its plan to offload assets at Habeco, Carlsberg is expected to more than double its stake in the firm.

The company has been pouring money into the country as the Vietnamese are guzzling more beer than ever.

According to the Vietnam Beer Alcohol Beverage Association, Vietnamese drinkers are expected to consume more than 4 billion liters of beer this year, up from 3.88 billion liters in 2015.

Over the past five years, Vietnam has seen a 40-percent jump in beer consumption to more than 3.8 billion liters in 2015.

Each Vietnamese person drinks on average 27.4 liters, making them the heaviest beer drinkers in Southeast Asia, the third in Asia after Japan and China, and in the world’s top 25.

24 Окт. 2016

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