Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Brewery giant Carlsberg sneaks into the big leagues in Vietnam’s market
Betting on Vietnam’s high beer consumption, Carlsberg Breweries has acquired almost 11 percent of the local market, which is still dominated by a state-owned brewer.
The company’s performance in Vietnam, especially in the central region, has been strong, Carlsberg Vietnam CEO Tayfun Uner said at a press conference earlier this week.
He said it is currently holding more than half of the beer market in the central provinces, with the highest growth recorded in Da Nang, from merely 1 percent in 2012 to 19.8 percent.
Carlsberg is now ranked fourth in Vietnam with a 10.8 percent market share, after Ho Chi Minh City-based Sabeco with 46 percent, Heineken-owned Vietnam Brewery Limited with 25 percent, and Hanoi-based Habeco with nearly 20 percent. Nearly 90 percent of Sabeco, the maker of the iconic Saigon brand, is owned by the state.
The Danish beer maker’s significant growth in the central region is in line with its production expansion strategy in the country.
It acquired Hue Brewery, a dominant player in the central region known for its best-selling brand Huda Hue, for more than $90 million in 2011.
Carlsberg is also currently holding a 17.23 stake in the country’s third-biggest beer firm Habeco, which is scheduled to have its listing on the secondary stock market next Friday.
As the Vietnamese government is speeding up its plan to offload assets at Habeco, Carlsberg is expected to more than double its stake in the firm.
The company has been pouring money into the country as the Vietnamese are guzzling more beer than ever.
According to the Vietnam Beer Alcohol Beverage Association, Vietnamese drinkers are expected to consume more than 4 billion liters of beer this year, up from 3.88 billion liters in 2015.
Over the past five years, Vietnam has seen a 40-percent jump in beer consumption to more than 3.8 billion liters in 2015.
Each Vietnamese person drinks on average 27.4 liters, making them the heaviest beer drinkers in Southeast Asia, the third in Asia after Japan and China, and in the world’s top 25.
24 Окт. 2016