In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined by Carlsberg Group (that has regained its volumes, having sacrificed the margin) as well by rapidly growing private labels and import. In those conditions, AB InBev Efes and MBC demonstrated a good stability, while Heineken was reluctant to lose profitability and lost some of its share. The regional breweries in the east of the country also yielded their positions.
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The year of 2021 has given the brewers a chance to relax a little bit. Formally the production has been decreasing but most importantly, the market has stopped experiencing pressure from excessive stocks and producer’s and retail prices have gone upwards. The price growth was initiated by AB InBev Efes which negatively affected its share. The main market trends of 2021 are unprecedented growth of non-alcoholic beer output, restoring of the market share of kegged beer as well as rapid expansion of the can. Low starting position, growing role of supermarkets and Obolon’s activity promote the growth of this package.
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For the first time, drinktec is offering a series of webinars in the form of drinktec TALK. Innovations and solutions for the beverage industry will be presented over a total of four dates in compact, online live events covering the main topics of the trade fair. With this, drinktec is offering its customers the best possible stage to discuss innovations and developments in the industry nine whole months before the next in-person edition of the world’s leading trade fair for the beverage and liquid food industry from September 12 to 16, 2022.
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• 108 exhibitors and around 3,200 visitors
• High calibre supporting programme on site and online
• Rebooking open for Beviale Moscow 2022
Companies benefit particularly strongly from the ever-evolving GEA Omni control panel. GEA is discussing the subject of digital control of industrial refrigeration systems in its first Cooling Club webinar of the year entitled, “Improve Your Bottom Line with the Energy-saving GEA Omni Control Panel”. The webinar will take place from 4:00- 5:00pm Central European Time on Thursday, March 18, 2021.
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Due to current developments, a physical edition of Beviale Mexico in March 2021 would impose too many restrictions and requirements. In consultation with the Advisory Committee, we have decided to hold a Beviale Mexico eSpecial in March 2021 instead. We believe it is important to create an opportunity for the Mexican beverage industry to meet for the first time on the way to the first physical event in 2022.
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In the seven regions of Russia we have analyzed:
To prepare the best possible framework for staging the event in 2021, Beviale Moscow is relocating to the “Main Stage” event venue in the centre of Moscow. The date of the event for the Russian and international beverage industry has been moved forward by a week and it will now take place from 16 to 18 March 2021. Since its launch in 2015, Beviale Moscow, Russia’s first trade fair for the entire beverage production chain, has evolved into an established, popular, and well-supported event for the sector in Eastern Europe. The trade fair could not be held in 2020 due to the coronavirus pandemic. Beviale Moscow is part of the Beviale Family, NürnbergMesse Group’s global network for the beverage industry.
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