Asahi Europe & International selects BinaryBeer for international smart keg deployment for digital innovation

Asahi Europe & International selects BinaryBeer for international smart keg deployment for digital innovation
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In a landmark “Internet of Things” use-case, Asahi Europe & International (AEI) has successfully deployed BinaryBeer’s smart keg solution as an Innovation project (test & learn) on Asahi-owned kegs, monitoring their journey across Europe in real-time to provide unprecedented insights into logistics, consumption, beer quality and sustainability. BinaryBeer, in partnership with Asahi Europe & International, is proud to announce the launch of a first-of-its-kind international smart keg deployment to monitor beer quality, keg locations, and sustainability metrics across international borders, providing real-time actionable data from the field. Asahi Europe & International manages one of the world’s largest international distribution networks of draught beer containers. The deployment, which involves the attachment of BinaryBeer’s KegLink™ IoT sensors onto Asahi’s stainless steel kegs, will deliver unprecedented, live insights from outside the brewery. The data is anticipated to bring organisation-wide benefits, helping advance Asahi Europe & International’s path to carbon neutrality. This technology, enabled by AEI’s digital team, represents a landmark accomplishment for Massive IoT adoption, overcoming international roaming challenges while paving the way for smart kegs in one of the world’s largest markets. “We’ve together taken a huge step in providing unique beer insights, meanwhile beer drinkers across Europe will appreciate a fresher and…

drinktec: Preparations are going according to plan

drinktec: Preparations are going according to plan
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  • High interest from exhibitors from Germany and international markets
  • Booking status already at 90 percent
  • drinktec TALK: Webinar series will offer up-to-date information on the main topics from December 2021
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Russian beer market 2021

Russian beer market 2021
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In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined by Carlsberg Group (that has regained its volumes, having sacrificed the margin) as well by rapidly growing private labels and import. In those conditions, AB InBev Efes and MBC demonstrated a good stability, while Heineken was reluctant to lose profitability and lost some of its share. The regional breweries in the east of the country also yielded their positions. 

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Beer market of Ukraine 2021

Beer market of Ukraine 2021
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The year of 2021 has given the brewers a chance to relax a little bit. Formally the production has been decreasing but most importantly, the market has stopped experiencing pressure from excessive stocks and producer’s and retail prices have gone upwards. The price growth was initiated by AB InBev Efes which negatively affected its share. The main market trends of 2021 are unprecedented growth of non-alcoholic beer output, restoring of the market share of kegged beer as well as rapid expansion of the can. Low starting position, growing role of supermarkets and Obolon’s activity promote the growth of this package.

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Webinar series signals the start of drinktec 2022

Webinar series signals the start of drinktec 2022
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For the first time, drinktec is offering a series of webinars in the form of drinktec TALK. Innovations and solutions for the beverage industry will be presented over a total of four dates in compact, online live events covering the main topics of the trade fair. With this, drinktec is offering its customers the best possible stage to discuss innovations and developments in the industry nine whole months before the next in-person edition of the world’s leading trade fair for the beverage and liquid food industry from September 12 to 16, 2022.

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GEA explores digitally driven energy savings for industrial refrigeration systems at virtual Cooling Club on March 18

GEA explores digitally driven energy savings for industrial refrigeration systems at virtual Cooling Club on March 18
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Companies benefit particularly strongly from the ever-evolving GEA Omni control panel. GEA is discussing the subject of digital control of industrial refrigeration systems in its first Cooling Club webinar of the year entitled, “Improve Your Bottom Line with the Energy-saving GEA Omni Control Panel”. The webinar will take place from 4:00- 5:00pm Central European Time on Thursday, March 18, 2021.

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drinktec postponed until September 2022

drinktec postponed until September 2022
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  • New dates: September 12 to 16, 2022
  • Industry representatives and Messe München make timely decision in view of the extensive planning trade fairs for industrial goods require and drinktec’s 4-yearly cycle
  • Global reach is key to success: Intercontinental travel for fall 2021 still too uncertain
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Beviale Mexico eSpecial 2021 – be part of it!

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Due to current developments, a physical edition of Beviale Mexico in March 2021 would impose too many restrictions and requirements. In consultation with the Advisory Committee, we have decided to hold a Beviale Mexico eSpecial in March 2021 instead. We believe it is important to create an opportunity for the Mexican beverage industry to meet for the first time on the way to the first physical event in 2022.

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Beer Business #4-2020. Russia: regional beer markets

Beer Business #4-2020. Russia: regional beer markets
  • Reading time:51 min(s) read

In the seven regions of Russia we have analyzed:

  • the share of companies of various scales – from federal breweries to minibreweries
  • popularity of brands (license, national and regional);
  • market segmentations by price;
  • the dynamics of output, sales and prices
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