Tsingtao Brewery rebounded here Tuesday after the Chinese company announced profit growth for the January-March quarter.
While big Chinese brewers have seen sales slip amid a broad market downturn, Belgium-based Anheuser-Busch InBev’s savvy marketing has helped it buck the trend.
The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for new … Continue reading
Four Chinese beer brands are among the world’s top 10 best-selling beers, according to market research firm Euromonitor International. The business intelligence company’s 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world’s top 10 best … Continue reading
The Chinese beer market is controlled by five major producers: Snow Beer, Tsingtao, Anheuser-Busch InBev, Yanjing and Carlsberg. Due to the short shelf-life of beer, high transport costs and regional characteristics the brewing companies seek first to consolidate its position … Continue reading
The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country.
According to Tsingtao annual report, the sales volume of beer reached 84.8 million hl in aggregate in 2015, the revenues reached RMB27.635 billion, and the net profit attributable to shareholders of the company reached RMB1.713 billion.
On 24 March, the Xinhua News Agency released an annual report “Food Brand Reputation 2015”. Tsingtao Beer, Snow Beer and Yanjing received the highest index IWOM among beer brands.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. There are four main Chinese beer brands in the chart this year. Unfortunately, their positions decreased year-on-year.
China Resources Beer is counting on the premium segment to boost margins as the country’s sluggish economy and intense market competition has hurt beer sales.