The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Brewery giants looking to Asia / Suntory ready to spend 200 billion yen on M&As; rivals not sitting on hands
In a recent interview with The Yomiuri Shimbun, Saji said Suntory "has yet to do any major business in Southeast Asia, but we're committed to strengthening our business activities in such countries as Thailand, Vietnam and Indonesia."
Saji said Suntory's business activities in Southeast Asia had "lagged our operations in the United States and Europe." The company is considering spending up to 200 billion yen in coming years to acquire companies in the region, Saji said.
Suntory has set the goal of boosting overseas revenue to 25 percent of total sales from the current 20 percent within three years, he added.
Already fierce competition among brewery groups is likely to intensify in marketing not only beer but also soft drinks and foods.
Other brewery giants such as Kirin Holdings Co. and Sapporo Breweries Ltd. also are poised to bolster their operations in Asia, each keen to raise the ratio of overseas sales to their overall revenue.
Sapporo has set its sights on soft drink maker Pokka Corp., which has extensive soft drink marketing capabilities in Singapore, Malaysia and Thailand. The planned acquisition is also aimed at beefing up Sapporo's domestic nonalcoholic beverage business, according to industry sources.
Kirin's overseas sales ratio is the highest among the nation's major brewers, standing at 27 percent as of the end of 2009.
In an effort to raise this figure further, Kirin reached an agreement in late January with a major Chinese soft drink company under the umbrella of the China Resources Enterprises group, to establish a joint venture to produce and market soft drinks by June.
Asahi Breweries Ltd. President Naoki Izumiya has already indicated that his company also will be prepared to throw plenty of cash around as it steps up its own moves into Asia.
"We think it's strategically vital that we carry out mergers and acquisitions worth more than 500 billion yen," he said at an explanatory session of the firm's operations for the media in January.
Asahi hopes to increase the proportion of total revenue that comes from overseas sales from about 5 percent--the lowest among leading Japanese beer makers--to 20 percent to 30 percent by 2015.
Last September, Asahi clinched a business and capital tie-up with major Chinese instant noodle and soft drink maker Ting Hsin. Asahi said the deal had been instrumental in returning its business in China to the black for the first time in more than 10 years.
However, the breweries remain uncertain whether their envisioned operations in Asia will turn a profit in the near future.
9 Фев. 2011