Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
China. Anheuser snags Henan brewer
AB InBev inked a deal with Weixue Beer on Monday to acquire Weixue Beer's intellectual property rights including its two trademarks "Weixue" and "Jigongshan," assets and business, AB InBev said in a statement e-mailed to the Global Times Wednesday.
Acquired Weixue breweries include Xinyang brewery, Zhengzhou brewery and Gushi Brewery. The transaction is subject to the customary approvals under Chinese law, the statement said.
Though the financial terms of the acquisition were not disclosed yet, sources familiar with the matter said AB InBev was expected to pay at least 530 million yuan ($80.77 million) in the deal.
AB InBev was created in 2008 when Belgium's InBev bought US brewer AB InBev. It now runs 33 breweries in China across 13 provinces and manages over 25 beer brands including Budweiser, Harbin and Sedrin.
Established in 1982, Weixue Beer made its name in Henan Province for its two brands "Weixue" and "Jigongshan," and reported sales of 150,000 tons last year.
The brewer accounted for 10 percent of the market share in Henan Province, second only to Jinxing Beer Co which makes up 30 percent of the market in the province, data from SOCIET Insight & Decision consulting company showed.
The deal comes on the heels of AB InBev's announcement in November that it planned to invest 2.7 billion yuan($ 412 million) to build a brewery in Xinxiang, Henan Province. "This deal is part of our plan to strengthen our presence in Henan Province ... while increasing our market share in the north," the AB InBev's statement said.
Meanwhile, Kirin Holdings Co said Monday it has agreed to sell its entire 25 percent stake in China's Dalian Daxue Brewery Co to AB InBev.
Ma Fei, a market analyst at the Henan-based Nine Degrees Marketing Research Agency, told the Global Times that the 530 million yuan($80 million) deal showed AB InBev's strategic deployment in one of China's largest beer markets.
"Weixue is a well-established local brand. It's unlikely for the AB InBev to give up the Weixue brand, and instead, it will use Weixue to compete with other local brands in the low-end market; the Harbin brand to boost its presence in the middle-end market and Budweiser to consolidate its control of the high-end market," he said. "China's brewery market will be increasingly dominated by monopolistic giants in the future," he added
13 Мар. 2011