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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg and SABMiller invest further in China

Beverage giants Carlsberg and SABMiller have announced plans to expand further in the Chinese beer market.

SABMiller’s Chinese joint venture with China Resources Enterprise, CR Snow, is to acquire the remaining 55 per cent and 25 per cent stakes in Hangzhou Xihu and Huzhou breweries from Asahi Breweries Itochu, the group announced today.

The US$47m deal strengthens CR Snow's position in Zhejiang province, which is one of the largest markets in central China, said the brewer.

The acquisition of the Hangzhou Xihu Beer and Huzhou Brewery follows recent strategic transactions to build CR Snow's presence in key markets and grow value, said the firm.

Last month, CR Snow announced it had acquired Heineken-APB's 49 per cent equity interest in Jiangsu Dafuhao Breweries and its 100 per cent equity interest in Shanghai Asia Pacific Brewery.

Carlsberg’s new venture

Meanwhile Carlsberg announced it will own 30 per cent of a new joint venture with its China unit Chongqing Brewery Co (CBC) along with Chongqing Light Textile Holdings (CLT), CBC’s other main shareholder.

The new company, Chongqing Xinghui Investment (CXI), will operate 12 breweries in China.

CBC will contribute to the joint venture through its ownership of five breweries, CLT will contribute its ownership of seven breweries and the Carlsberg Group will make a contribution of approximately RMB 200m (approximately DKK 160m).

In 2010, the Carlsberg Group increased its ownership in CBC, becoming the largest shareholder in the company.

At the time, the Carlsberg Group said it was keen to expand its Chinese operations and further strengthen its cooperation with CLT and CBC.

The new transaction is conditional upon a number of steps and approvals by authorities and minority shareholders, said Carlsberg.

China’s beer growth

The Asian beer market is to account for 38 per cent of total beer consumption by 2015, according to Canadean.

The beverage research company said that with the Asian market dominated by China, in five years time it is predicted that the country will account for over a quarter of all beer consumption.

The Chinese beer market is forecast to reach 573 million hectare litres (mhls) by the end of the forecast period, over twice the size of the US, the second largest beer market in the world.

3 Авг. 2011

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