GGB launches cassava beer, Ruut Extra Premium
Guinness Ghana Breweries Ltd (GGBL), Ghana’s only total beverage business, has launched a new home-grown beer called Ruut Extra Premium Beer. (more…)
Interview – Isaac Sheps, CEO of Carlsberg’s Baltika
Earlier this year, just-drinks’ managing editor, Olly Wehring , travelled to Russia with Carlsberg to learn about the brewer’s plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he’s battling against today, and what he wants in the future. (more…)
Coca-Cola HBC S.A. Completes Acquisition Of Minority Shares In Pivara Skopje With Heineken N.V
Coca-Cola HBC S.A. announced that it has completed, together with Heineken N.V. (Heineken), the acquisition of 41.2% of minority shares in their joint venture company, Pivara Skopje, in the Former Yugoslav Republic of Macedonia (FYROM). (more…)
Heineken launches Offer for remaining APB Shares
Heineken N.V. today announced that Heineken International B.V. (‘HIBV’) has launched a mandatory unconditional cash offer (the ‘Offer’) for all the 12,127,715 issued and paid-up ordinary shares in the capital of Asia Pacific Breweries Limited (‘APB’), representing approximately 4.7% of APB’s issued share capital, which are not already owned or controlled by HIBV as at the date of the Offer. (more…)
US. Is Boston Beer About to Get Squeezed?
Craft brewers have been eating Anheuser-Busch InBev?’s (NYSE: BUD) lunch in recent years. While overall beer consumption in the U.S. shrank each year from 2008 to 2011, craft beer sales grew by 15 percent last year. (more…)
Heineken USA appoints new advertising agencies
Beer importer Heineken USA has appointed Zambezi and Edelman as the advertising agencies of record for Strongbow cider and Heineken Light as well as Amstel Light brands respectively. (more…)
US cider market set to ‘explode’ – C&C Group
C&C Group says it expects the US cider market to explode, but aims to build a strong multi-beverage business group rather than just a ‘pure play’ cider business. (more…)
Heineken Revival in U.S. Starts With Multicultural Beer
To get Heineken NV (HEIA) growing in the U.S. again, Dolf van den Brink first gained control of some of the imported beers Americans were drinking instead of Heineken. (more…)
UK: C&C Group aims to triple international business by 2016
C&C Group is aiming to triple the size of its international business over the next four years, with the division expected to account for a fifth of group earnings. (more…)
Taste the difference: Microbrews on the march
Major breweries are battling for market share as the taste for “quality” beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution. (more…)