Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Japan. Asahi offers over 400bn yen for Peroni, Grolsch
Asahi finalized its proposal to buy Italian brand Peroni and Dutch brand Grolsch at a board meeting Tuesday, and is in discussion with SABMiller. The brands are being sold as part of an asset sale arrangement agreed to by Anheuser-Busch InBev, which is acquiring SABMiller.
Thai Beverage and others likely have made rival offers for the two brands. But San Miguel of the Philippines, which had expressed interest, abandoned the plan. The decision could come as early as this week.
If Asahi's bid wins, it would surpass the record held by Kirin Holdings for the largest acquisition by a Japanese beer company. Kirin turned Australia's Lion Nathan into a wholly owned subsidiary for 330 billion yen in 2009.
Asahi has focused on Asia and Oceania in its overseas expansion. Addition of two European brands with a long history in the region would allow the company to broaden its overseas strategy, and provide new sales channels to market its signature Super Dry beer.
10 Фев. 2016