The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg aims to strengthen position in India — CEO
It was better than the 1.91 billion crowns loss forecast in a Reuters poll, and at 1210 GMT the share traded 3.9 percent higher for the day.
Below are comments from Chief Executive Cees 't Hart to Reuters:
ON 2016 SWING FACTORS
"We see the growth of the Asian division as an opportunity. We have a stellar growth in especially India. For us it is important to see if this strong growth in India is sustainable, by which we are building up a very attractive business pretty quickly."
ON DEVELOPMENT OF THE INDIAN MARKET
"India is like many countries in one country. We have been able to get into number one and number two positions in some states. Those are relatively isolated states. Almost like countries in Europe, or even more so as you have to pay import duty in some of these states.
"Once you have a position as number one or number two you are pretty well protected in such an environment.
"We need to strengthen that and grow to more states in order to increase our footprint in India. It is not an immediate profit bringer, but it can potentially be a growth bringer over the coming five to ten years."
ON 2016 GUIDANCE
"I generally feel that the guidance here at the beginning of the year is a realistic one.
"We assume the Chinese beer market will show an improving trend compared with the declining trend of the last two years. That needs to come through, of course. We are a bit more optimistic there.
"The Eastern European markets are expected to remain under pressure. The last couple of months the macro economics in Russia have not improved at all.
"So I will sincerely say this guidance is a realistic one".
ON MAKING ACQUISITIONS
"Our focus is on organic improvement in the company. It is too easy to say that we buy our way out of the issues we have. We need to improve in Russia. We need to improve our margins in Western Europe. We need to continue our growth, with costs as well, especially some capex in India.
"We have enough on our plate in order to do better.
"M&A is not on our top list".
($1 = 6.6086 Danish crowns)
18 Мар. 2016