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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg aims to strengthen position in India — CEO

Danish brewer Carlsberg said on Wednesday it swung to a pretax loss of 1.73 billion Danish crowns ($261.8 million) in 2015 after it booked impairment and restructuring charges of around 10 billion crowns, mainly in the third quarter.

It was better than the 1.91 billion crowns loss forecast in a Reuters poll, and at 1210 GMT the share traded 3.9 percent higher for the day.

Below are comments from Chief Executive Cees 't Hart to Reuters:


"We see the growth of the Asian division as an opportunity. We have a stellar growth in especially India. For us it is important to see if this strong growth in India is sustainable, by which we are building up a very attractive business pretty quickly."


"India is like many countries in one country. We have been able to get into number one and number two positions in some states. Those are relatively isolated states. Almost like countries in Europe, or even more so as you have to pay import duty in some of these states.

"Once you have a position as number one or number two you are pretty well protected in such an environment.

"We need to strengthen that and grow to more states in order to increase our footprint in India. It is not an immediate profit bringer, but it can potentially be a growth bringer over the coming five to ten years."


"I generally feel that the guidance here at the beginning of the year is a realistic one.

"We assume the Chinese beer market will show an improving trend compared with the declining trend of the last two years. That needs to come through, of course. We are a bit more optimistic there.

"The Eastern European markets are expected to remain under pressure. The last couple of months the macro economics in Russia have not improved at all.

"So I will sincerely say this guidance is a realistic one".


"Our focus is on organic improvement in the company. It is too easy to say that we buy our way out of the issues we have. We need to improve in Russia. We need to improve our margins in Western Europe. We need to continue our growth, with costs as well, especially some capex in India.

"We have enough on our plate in order to do better.

"M&A is not on our top list".

($1 = 6.6086 Danish crowns)

18 Мар. 2016



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