Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
China. What brands are more appreciated in the beer market?
A beer brand IWOM index consists of 6 major degrees: brand awareness, consumer performance, quality distribution, the company’s reputation, brand recognition and brand health check.
Due to a continued presence in the market, brand awareness index for Tsingtao Beer (7.78), Yanjing (6.66) and Snow Beer (5.9) is the highest in the country. Five brands: Tsingtao, Carlsberg, Heineken, Yanjing and Snow Beer are the leaders by consumer performance index. For Budweiser, Harbin and Zhujiang Beer, this index was low. They need to pay more attention to feedback from customers to better satisfy their needs.
Yanjing, Heineken and Kirin received the highest recognition, but a brand performance index of Budweiser, Harbin and Carlsberg was unsatisfactory.
Tsingtao Brewery and Snow beer are the brands with good corporate reputation, but they are susceptible to the negative impact of information distributed about them in the press. The manufacturers can shape the brand image using SMM due to the growing importance of the Internet for promoting the products.
28 Мар. 2016