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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Brewer Said to Mull Bid for $6 Billion of SABMiller Assets

China Resources Beer Holdings Co., maker of the world’s most popular beer, is considering a bid for SABMiller Plc’s central and eastern European assets, valued at about $6 billion, according to people familiar with the matter.

The producer of China’s Snow beer brand is speaking with potential advisers about a bid, the people said, asking not to be named as the details aren’t public. A sale process for the assets, which include the brewer of Czech lager Pilsner Urquell, is expected to start next month after SABMiller’s deal with Anheuser-Busch InBev NV closes, they said.

China Resources could go up against Japanese brewer Asahi Group Holdings Ltd. and financial bidders, including Swiss investment group Jacobs Holding AG, Poland’s Kulczyk Investments SA and CVC Capital Partners, three of the people said. KKR & Co., Advent International Corp. and Mid Europa Partners may also bid, they said.

AB InBev agreed to divest operations in Hungary, Romania, the Czech Republic, Slovakia and Poland to help secure regulatory approval for its about $100 billion takeover of rival SABMiller. The company may prefer to sell to another brewer to help ensure a level playing field among competitors in these markets, the people said.

Asset Sales

Representatives for AB InBev, Asahi, China Resources, CVC, Advent and Kulczyk declined to comment. Representatives for Mid Europa Partners, KKR and Jacobs Holding didn’t immediately respond to requests for comment.

AB InBev already agreed to sell the Peroni, Grolsch and Meantime brands to Asahi for 2.55 billion euros ($2.9 billion). Divesting additional assets in central and eastern Europe will help AB InBev cut back in a difficult market. SABMiller’s Polish business, the largest brewer in the country, has been weighed down by discounting and competition that’s contributed to declining lager sales in Europe overall.

In March, China Resources agreed to buy out SABMiller’s remaining stake in the Snow beer venture for $1.6 billion in a deal that helped AB InBev secure Chinese antitrust approval.

SABMiller’s board unanimously recommended AB InBev’s takeover offer, which will combine the world’s two largest brewers, in July. Shareholders will vote on the deal on Sept. 28, and the transaction is expected to close on Oct. 10.

14 Сен. 2016



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