Beer Business #4-2020. Russia: regional beer markets

  • Reading time:51 min(s) read

In the seven regions of Russia we have analyzed:

  • the share of companies of various scales – from federal breweries to minibreweries
  • popularity of brands (license, national and regional);
  • market segmentations by price;
  • the dynamics of output, sales and prices
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Beer Business #2-2020. 2020 what’s new?

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Russian beer market 2020 1) The market positions of the major companies and brands in the first half of 2020; 2) Production structure – from craft to federal breweries; 3) The market segmentation by the price and package. In 2020, the roles of sale channels have changed especially at the draft beer market. The relations with networks have been determined by brewers’ market share fluctuations. The official production and sales have been growing despite substantial decline in Heineken, Zavod Trekhsosenskiy, Ochakovo, and key regional breweries. Instead, the retail positions of AB InBev, small brewers, import and private labels have reinforced their positions. Ukrainian beer market 2020 The natural volumes of beer production and sales have remained almost unchanged, yet in monetary terms the market stopped growing because of promotions and inexpensive brands growth. Unstable retail operation as well as COVID-adjusted behavior of consumers had different impacts on brewers. Yet in general, the negative effect was inverse to the scale of their activity. Thus, the leading threesome kept stable due to mass inflow of beer lovers to supermarkets. As the situation was difficult to foresee, the output dynamics of certain companies seriously differed from their sales in retail. The leaders’ positions were…

Beer Business #1-2020. Russian beer producers (catalogue/database)

  • Reading time:28 min(s) read

“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.

This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).

Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.

Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. (more…)

Beer Business (Pivnoe Delo) #4-2019

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Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing Industry A meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing. The market of import beer in Russia: review and databases The market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The…

Beer Business (Pivnoe Delo) #3-2019

  • Reading time:3 min(s) read

Russia: Positions of Brewing Companies The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields. Ukrainian beer market 2019: companies and brands In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end…

Beer Business #2-2019. Russia: beer market gets more complex

  • Reading time:50 min(s) read

The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. (more…)

Beer Business #1-2019. Cannabis: product that changes markets

  • Reading time:74 min(s) read

Cannabis: product that changes markets

The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.

The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. (more…)

Beer Business #4-2018. Kazakhstan beer market analysis

  • Reading time:42 min(s) read

Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. (more…)

Beer Business (Pivnoe Delo) #3-2018

  • Reading time:1 min(s) read

Beer market of Russia 2018 General market picture Foreign trade setting records Import Export Demography as challenge to branding Aged consumer Declining of youth brands Nostalgia on trend DIOT feels at home 5.0 Original is the new face of import  Positions of Market Leaders Carlsberg Group AB InBev Efes    Efes    AB InBev  Heineken Ukrainian beer market 2018 Better than yesterday Performance by value Positions of Ukrainian brewers