Category Archives: Magazines

Beer Business #2-2019. Russia: beer market gets more complex

The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. … Continue reading

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Beer Business #1-2019. Cannabis: product that changes markets

The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and … Continue reading

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Beer Business #4-2018. Kazakhstan beer market analysis

Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from … Continue reading

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Beer Business (Pivnoe Delo) #3-2018

Beer market of Russia 2018 General market picture Foreign trade setting records Import Export Demography as challenge to branding Aged consumer Declining of youth brands Nostalgia on trend DIOT feels at home 5.0 Original is the new face of import  … Continue reading

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Beer Business #2-2018. Leaders’ Plays and Regionals’ Shares

The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due … Continue reading

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Beer Business #1-2018. Russian beer producers (catalogue/database)

  “Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries. The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well … Continue reading

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Beer Business (Pivnoe Delo) #4-2017

Global hop market A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to … Continue reading

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Beer Business (Pivnoe Delo) #3-2017

10+1 trends of Russian beer market 2015-2017 Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the … Continue reading

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Beer Business (Pivnoe Delo) #2-2017

Beer market of Russia 2016: PET goes to draft The beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, … Continue reading

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Beer Business (Pivnoe Delo) #1-2017

Beer market of Vietnam: “Young tiger” Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as … Continue reading

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