Beer market of Kazakhstan in 2014  Beer and Economy of Kazakhstan Beer and weather Beer displaced vodka Development of beer market outlets Production and market development Leading companies’ positions Malt production Abbey beer  Beer and monastic Orders Benedictine roots of beer brands Brewers-Benedictines in Germany The Trappist beer Benedictine Brewers in Europe and the USA Mendicant monks on labels… …and real monks Abbey, but not Catholic? Protestant beer Orthodox beer

Assortment of Russian beer

One sometimes finds it difficult to define the beer sort by reading the label. For historical reasons, in Russia is used a simplified classification dividing all beer variety into dark and light sorts. Besides, all color range shades of beer are used in brand names for example: platinum, amber, red, velvet and black. This color array also includes “white” color, which usually refers to a wheat beer sort.

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Beer market of Russia  In view of the results of 2013 it possible to call this year the most unsuccessful season for the brewers over the post-crisis period (since 2008) which can be even compared to the recession itself, regarding its negative impact. The state regulation changed the retail sales structure considerably, that is, ban on beer sales in kiosks led to beer consumption reduction and retail network dictate. Lower consumers’ interest to mass brands, which overlapped this process, impaired the positions of the leading producers. On the contrary, regional and small brewers, that have already won the loyalty of their consumers, and to a large extent focus on specialized retail, have been successful to keep their production at the same level, despite the negative environment. Portinox. Quality as the base of the keg market leadership A brewery of your own? Not too difficult and expensive!

Ukrainian beer market While year 2010 was the recovery period of the market and production, and the next two years were the period of stabilization, year 2013 tested Ukrainian beer production to destruction. The general negative trend included factors of inner character such as those connected to consumption as well as of external character, namely, Ukrainian beer export. Analysis of import beer market in Ukraine Ukraine imports about 47 mln liters of beer which forms the market as big as $150 mln and gives foreign providers about $48.4 mln revenue. It should be also said that the import beer market incorporates about 150 beer producers who are represented by at least 250 brands. The beer import includes two major and quite different segments. Beer from neighboring countries, that is medium price and premium brands by Russian companies. They contribute to the weight of the physical terms. But the market is dominated by a host of premium and superpremium brands from far-abroad countries which account for 70% of the market by value and 50% by volume.

Russian beer producers 2013 (catalogue/database) 685 beer producers in the catalogue   37 large breweries 69 medium scale breweries 341 minibreweries and microbreweries 238 restaurant breweries 193 beer producers are added to the catalogue

Russian beer market in 2013 Author’s note (Interview with Oleg Tinkov) Pilsena – transfiguration of kegs Beer market of Ukraine 2013 A brewery of your own? Not too difficult and expensive! The review of beer market in Belarus

Analysis of import beer market in Russia  Russian kvass market 2012

Production and market of malt in Russia Ukrainian malt Belorussian malt  Kazakh Malt

Expressive Beer  Interview with Eugene Kashper, co-owner of Oasis CIS “Moscow Brewing Company” is a unique project for Russia. Having started its operation in the depth of recession, the company has been demonstrating dynamic sales and market share growth for more than 3 years. In the Central region “Zhiguli Barnoye” has won the leading positions in the mainstream segment and the output volume of “MBC” is too large for the company to be classified as a medium sized producer. But Eugene Kashper prefers to call the company a small one, opposing his business approach to the strategies of market leaders. He believes that Russian brands must have historical, cultural and formula roots in Russia. Thus, when buying “MBC” beer consumers can express themselves and distance from the society of mass consumption. However, the further company development will to a large extent depend on the willingness of retail network to deal with alternative products in the new market conditions. Territory of freedom Interview with Andrey Matsola, CEO of “PPB” and Oasis CIS alliance The most important event Ukrainian brewery saw in 2012 is assets merging of two independent producers, namely “First Private Brewery” (Persha Pryvatna Brovarnia) and Oasis CIS. Due to restyling…

Beer market in Russia 2012  Year 2012 saw on-going slow reduction of beer market. However, producers significantly increased their revenues by higher selling prices. By the year end one can expect further beer market reduction by about 5% resulting from prohibition to sell beer in kiosks. Advertisement ban can drive market share growth of regional producers at the expense of large federal companies. At the same time the introduction of the limitations will promote price competition and fiercer “shelf fights” in network retail. Market in the first half-year Second half-year forecast Consequences of prohibition to sell beer in kiosks Consequences of prohibition to advertise beer Beer producers Carlsberg Group Company #2 AB InBev Heineken Other producers Ukraine Beer Market 2012  Despite rather favorable conditions, Ukrainian beer market has not changed its volume in liters. However, the market by value is going on growing dynamically due to increasing producers' sale price. Ever deeper market stratification into the premium and economy segments is taking place against the background of retail beer price increasing. This tendency was of benefit to two new alliances, formed with participation of international companies which raise their market share at the expense of major producers. Their expansion as well…