Sapporo expands target market in Vietnam

  • Reading time:3 min(s) read

Japanese brewer Sapporo Holdings is launching a cheaper beer brand later this month, marking its expansion from the high-end segment of the Vietnamese beer market. (more…)

Euromonitor: Japanese Beer Manufacturers Prepare for Potential Change in the Liquor Tax

  • Reading time:3 min(s) read

For the first time in the last decade, the Japanese mid-priced lager segment posted positive growth in 2015. Although it was only a slight increase, at 0.3% in volume terms, this indicates that Japan’s beer market has started to shift gradually. The category’s growth in 2015 was mainly driven by a successful new launch, writes Euromonitor International. (more…)