New horizon of “Miller Brands Ukraine”
In March 2011 the general manager of Private Joint Stock Company “Miller Brands Ukraine” (formerly Closed Joint-Stock Company “Sarmat”) Igor Tikhonov summarized the results of the work which has been performed by the company for two and a half years since the day of Donetsk enterprise SABMIller plc purchase. Integration into the framework of the parent company is completed. The main strategic mission of Ukrainian subdivision today is to create a coherent portfolio of brands, which could include international and local trademarks. “Sarmat” brand was the foundation which served as the basis for license brands emergence and growth but in the course of time its role will become of minor importance. (more…)