Marketing professionals, product managers, buyers, advertising agencies, designers and engineering offices – all of them have a say when it comes to packaging. In the beverage and liquid food industry, too, the objective is to sell a product and make it appealing to the customers. But what?s the best way to achieve this? One place to look for answers is in the exhibition halls at drinktec 2013, between September 16 and 20, 2013. This event is not only about beverages technology, it is also a showcase for solutions in packaging design and container shapes, raw materials and additives, labeling technology, marketing services and advertising. Over and above its function as a technology platform, drinktec is a forum for business, bringing together technology and marketing to produce successful products that sell. (more…)