Technology showcase drinktec now also a marketing hub

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The visitors, the speakers and the sponsors – all were agreed the Innovation Flow Lounge, which premiered at drinktec 2013, was a resounding success. This new marketing platform increased the number of visitors from marketing and sales by eight percent. 12,000 visitors to drinktec were from this area. 3,344 visitors to drinktec, the “technology fair”, were pure marketing specialists. And, notably, almost all the visitors to the Innovation Flow Lounge gave a top overall rating to drinktec itself – clear indication that this event has successfully brought together technology and marketing. In addition to its tradition role as a technology
showcase, drinktec has therefore now taken on another function: as a marketing interface. (more…)

What happens at the “Point of Sale”?

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The new Innovation Flow Lounge during the five days at drinktec 2013, World’s Leading Trade Fair for the Beverage and Liquid Food Industry, proved to be not just a contact forum, but also an idea forum for marketing and launching new products. This was above all made clear at the Talking Table, the regulars’ table for daily panel discussions. Experts from marketing and technology discussed the trend to craft beers, the significance and possibilities of packaging, clever ideas for promoting sales as well as beverage innovations and extras. We have summarized the most important theses and statements below. (more…)

Wolfgang Kranz new Executive Director International

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Wolfgang Kranz heads international business at the N?rnbergMesse Group with effect from November. The experienced exhibition professional thus takes over responsibility for further growth in the international business field, which is to more than double its revenue by 2020. Kranz succeeds Petra Wolf, who moved to the Exhibitions II Division of N?rnbergMesse on 1 October. (more…)

Results of the exhibitor survey

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Volker Kronseder, Chief Executive Officer of Krones AG and Chairman of the Board of the Exhibitor Advisory Board, Germany: "The omens for drinktec 2013 were already very promising. The industry has a large and solid foundation, and our customers want to or must invest. The current development of demand characterized our expectations correspondingly. And these were confirmed! In addition to the traditionally strong visitor countries including Germany, many visitors came from markets outside of Europe and newly industrialized countries. However, we also recorded numerous representatives from medium-sized breweries. Our technological innovations evoked considerable and positive interest among all of our customers. Consequently, we are fulfilling the demands of the market for sustainable solutions that preserve the environment and resources as well as being ergonomic, but which are also profitable at the same time. Stocktaking of our result at drinktec 2013: Excellent!" Prof.Matthias Niemeyer, Chief Executive Officer of KHS GmbH, Deputy Chairman of the Board of the Exhibitor Advisory Board, Germany: "drinktec is an indispensable platform for KHS, which 2013 confirmed once again. We had enthusiastic customers and interested parties from the whole world. In addition to discussions on technical subjects, we were able to conclude negotiations for specific projects. The interest…

Frank Venjakob takes over team for it-sa and mailingtage trade fairs

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it-sa and mailingtage now line up with a new director: Frank Venjakob, who has worked for N?rnbergMesse since 2000, takes over the management of the two trade fairs with immediate effect. In future the well-established exhibition teams join forces under his wing. Venjakob has supported trade fairs throughout the world during his over 20-year career in the international exhibition business. Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse, are agreed: “Frank Venjakob has the exhibition gene”. “We are pleased that we can now use his international expertise more for events in N?rnberg.” (more…)