There is no doubt that advertising is one of the most important tools that a company can use in order to push sales and to make a name for itself, but I want to look at how advertising has affected particular breweries and what life was like before advertising was used. (more…)
A beer created in France and flavored by Mexican tequila to appeal to younger drinkers from Russia to Brazil is providing a fillip for Heineken (HEIA) NV as growth slows in more traditional European markets. (more…)
More than half of Americans gather with friends on the night before Thanksgiving, so Miller Lite is going to sponsor $50,000 of those celebrations this Beersgiving. (more…)
At a beer industry summit last month, Ed McBrien, distribution chief for MillerCoors, compared himself to a typewriter salesman in an iPad age. (more…)
Molson Coors’s top brew is winning over drinkers, but is that enough to overcome a flat beer market? (more…)
MillerCoors, a joint venture between SABMiller and Molson Coors Brewing, has re-launched MGD 64 with bold new logo and smoky silver and red labels as Miller64 in cans and bottles at bars, restaurants and grocery stores across the US. (more…)
* Japan brewer tipped to buy east European beermaker StarBev
* Sale of CVC’s StarBev could come within two weeks
* StarBev sale could raise about $3 bln for CVC Capital (more…)
Anheuser-Busch InBev NV and other beer brewers are mulling a potential acquisition of StarBev, the owner of Czech lager Staropramen, sources familiar with the situation said on Tuesday. (more…)
CVC Capital Partners Ltd., the British private equity firm that owns Formula One, is weighing whether to pursue a sale of Staropramen brewer StarBev after receiving approaches for the company, three people with knowledge of the plans said. (more…)
