India. Carlsberg launches super premium strong beer

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The world’s fourth largest brewer Carlsberg is positioning strong beer in the premium segment, a market so far restricted to mild beer. The Danish company will brew Carlsberg Elephant, a super premium beer to bet on strong beer which accounts for the lion’s share of the market. (more…)

Molson Coors, Cobra India to Join Forces to Brew Beer

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Molson Coors Brewing Co. and Cobra India have joined forces to brew and market Cobra beer in South Asia, an arrangement that will give the brewer a foothold in the fast-growing Asian beer market. (more…)

India. UBL undisputed leader in beer market

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Thriving on competition, India’s largest beer company, United Breweries (UBL), has not only withstood the challenge of several iconic international beers entering the country in the past five years, it has also upped its market share and widened the gap between its nearest rival, SABMiller India. (more…)

India. Budweiser to target smaller towns

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The Indian joint venture of the world’s largest beer company Anheuser-Busch InBev, plans to push the iconic American beer brand Budweiser into smaller towns in its bid to grow in the Indian market that is dominated by strong brews. (more…)

India. SABMiller launches beer in PET bottles

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Now, you can carry your beer with you without worrying about them breaking. SABMiller has launched its strong beer brand Haywards 5000 in PET bottles in India, following which many other breweries are actively working on introducing the new packaging material for their beer. (more…)