Interview – Isaac Sheps, CEO of Carlsberg’s Baltika

  • Reading time:8 min(s) read

Earlier this year, just-drinks’ managing editor, Olly Wehring , travelled to Russia with Carlsberg to learn about the brewer’s plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he’s battling against today, and what he wants in the future. (more…)

Heineken launches Offer for remaining APB Shares

  • Reading time:2 min(s) read

Heineken N.V. today announced that Heineken International B.V. (‘HIBV’) has launched a mandatory unconditional cash offer (the ‘Offer’) for all the 12,127,715 issued and paid-up ordinary shares in the capital of Asia Pacific Breweries Limited (‘APB’), representing approximately 4.7% of APB’s issued share capital, which are not already owned or controlled by HIBV as at the date of the Offer. (more…)

US. Is Boston Beer About to Get Squeezed?

  • Reading time:6 min(s) read

Craft brewers have been eating Anheuser-Busch InBev?’s (NYSE: BUD) lunch in recent years. While overall beer consumption in the U.S. shrank each year from 2008 to 2011, craft beer sales grew by 15 percent last year. (more…)

Heineken USA appoints new advertising agencies

  • Reading time:1 min(s) read

Beer importer Heineken USA has appointed Zambezi and Edelman as the advertising agencies of record for Strongbow cider and Heineken Light as well as Amstel Light brands respectively. (more…)