Anheuser-Busch InBev may get a chilly reception from Chinese regulators if it moves ahead in keeping the CR Snow beer brand in its portfolio. Image source: China Resources.
Chinese brewer CR Snow may be among the most valuable assets in SABMiller’s portfolio of brands, so it’s understandable that Anheuser-Busch InBev — which is planning to acquire SABMiller – would be reluctant to sell it despite conventional wisdom suggesting it will have to do so if it wants to get regulatory approval from China for the deal. But the brewer may be forced to sell the brand thanks to an apparently forgotten provision of a document it signed back in 2008 when InBev bought Anheuser-Busch. (more…)