Thailand. Bottoms up! ThaiBev bucks weak demand as beer sales fuel growth
Chang Beer’s new look was a hit.
When ThaiBev launched a sleek new green bottle for its flagship Chang Beer brand, the market reaction was almost inebriating. The group’s net profit from beer surged by a staggering 207% year-on-year, while its total market share jumped from 30% to 38% in the span of a few quarters. (more…)