India. Kingfisher turns to flavoured malts as beer sales stall
Don’t like beer for its bitter taste? India’s largest beer maker is offering a choice to consumers who can’t stand the brew. United Breweries Ltd has just launched a malt-based alcopop—called the Kingfisher Buzz—that aims to take on the Bacardi Breezer, a fruit wine-based drink much favoured by young women. (more…)