Molson Coors Brewing Company (NYSE: TAP) announced today that it has launched Carling in Ukraine, Eastern Europe’s second largest beer market, through a commercial joint venture with Obolon Company, a leading Ukraine brewer. (more…)
A new global campaign for Pilsner Urquell will launch today aiming at celebrating the history of the brand. (more…)
Heineken International has announced that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the 2014/15 season. The partnership is set to continue to be an important component of the beer brand’s global sports sponsorship strategy while supporting the growth objectives of the brand. (more…)
For the first time in its history, Gambrinus launched distribution of its unfiltered lager to a wider chain of restaurants and pubs. This way, fans of this golden drink will be able to, for the first time, taste this excellent beer which was traditionally used at the brewery as a welcome drink to important guests. (more…)
Obolon Corporation (Kyiv), one of the largest breweries in Ukraine, has agreed with Molson Coors Brewing Company (the United States) on the production of British Carling beer at Kyiv-based plant Obolon, Molson Coors International Director General in Ukraine Oleksandr Kiselev has reported. (more…)
– It’s the second Peruvian city where the brand is released.
– Peroni NA is the international, super premium brand from Backus’ portfolio.
– The beer is imported directly from Italy. (more…)
China Resources Snow Breweries Limited (or ‘CR Snow’), a subsidiary of China Resources Enterprise, Limited (or ‘the Company’) (HKEx: 00291) and a joint venture with SABMiller plc (or ‘SABMiller’), is pleased to announce that CR Snow has been ranked No.1 by sales volume in China’s beer industry (more…)
The 2011 Anheuser Busch-InBev shareholders meeting on Tuesday was never going to generate news. “We’ll have a press conference but you won’t learn anything,” a spokeswoman said. (more…)
US beer maker MillerCoors has plans to launch a limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade. (more…)