Beer Business (Pivnoe Delo) #2-2011

  • Reading time:1 min(s) read

Ukraine. The Beer Market Analysis Prices and price segments Companies and brands positions The regional picture of beer consumption New horizon of “Miller Brands Ukraine” Barley and malt: review of 2010, trends of 2011 Malt: still at the bottom Barley: waiting for new harvest The leading producers

Molson Coors Brings Carling to Ukraine

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Molson Coors Brewing Company (NYSE: TAP) announced today that it has launched Carling in Ukraine, Eastern Europe’s second largest beer market, through a commercial joint venture with Obolon Company, a leading Ukraine brewer. (more…)

Heineken International renews UEFA Champions League sponsorship

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Heineken International has announced that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the 2014/15 season. The partnership is set to continue to be an important component of the beer brand’s global sports sponsorship strategy while supporting the growth objectives of the brand. (more…)

For the first time, Gambrinus will offer its fans unfiltered lager

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For the first time in its history, Gambrinus launched distribution of its unfiltered lager to a wider chain of restaurants and pubs. This way, fans of this golden drink will be able to, for the first time, taste this excellent beer which was traditionally used at the brewery as a welcome drink to important guests. (more…)

Ukraine. Obolon starts producing UK beer under license of US Molson Coors

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Obolon Corporation (Kyiv), one of the largest breweries in Ukraine, has agreed with Molson Coors Brewing Company (the United States) on the production of British Carling beer at Kyiv-based plant Obolon, Molson Coors International Director General in Ukraine Oleksandr Kiselev has reported. (more…)

Peroni Nastro Azzuro Hits The Arequipa Market

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– It’s the second Peruvian city where the brand is released.
– Peroni NA is the international, super premium brand from Backus’ portfolio.
– The beer is imported directly from Italy. (more…)

AB InBev’s New 0%-Alcohol Beer

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The 2011 Anheuser Busch-InBev shareholders meeting on Tuesday was never going to generate news. “We’ll have a press conference but you won’t learn anything,” a spokeswoman said. (more…)