AB InBev to invest several hundred mln dlrs in China this yr

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Anheuser-Busch InBev , the world’s largest brewer, will invest several hundred million dollars in China this year, a sharp increase over past investments, the China Daily reported on Saturday, citing the company’s chief executive. Carlos Brito, CEO of the Belgium-based company, did not disclose an exact figure but said the investment followed “impressive growth” in China last year. (more…)

Vietnam: Annual beer consumption expected to reach 4 billion litres by 2015

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Annual beer consumption in Vietnam, that is taking the second position in beer consumption in the Southeast Asian Region, after Cambodia, is expected to increase to 4 billion litres by 2015, according to the nation’s industry and trade ministry (MoIT). The country’s beer consumption has risen by an average of 20% per year since 2003. Last year around 2.7 billion litres of beer were sold in the domestic market, according to figures released by MoIT . (more…)

Heineken International renews UEFA Champions League sponsorship

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Heineken International has announced that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the 2014/15 season. The partnership is set to continue to be an important component of the beer brand’s global sports sponsorship strategy while supporting the growth objectives of the brand. (more…)

US. Craft Brewer Sales Growth Accelerating in Latest Scan Data

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Craft brewers had another excellent sales report in Symphony IRI Group scan data of beer sales in supermarkets, drug stores and convenience stores. The strong latest results showed faster growth than the year to date, which showed faster growth than the 52-week rolling year. (more…)

AB InBev opens new factory in Sichuan

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Belgium-based Anheuser-Busch InBev (AB InBev), the world’s largest brewer, opened its Ziyang Greenfield factory in Sichuan Province Thursday, its first plant in China’s southwest. (more…)

For the first time, Gambrinus will offer its fans unfiltered lager

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For the first time in its history, Gambrinus launched distribution of its unfiltered lager to a wider chain of restaurants and pubs. This way, fans of this golden drink will be able to, for the first time, taste this excellent beer which was traditionally used at the brewery as a welcome drink to important guests. (more…)

Heineken sponsors 3 more years of Champions League

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Europe’s biggest brewer Heineken (HEIN.AS) is extending its sponsorship of UEFA Champions League soccer for a further three years, which analysts estimate is worth around 20 million euros ($28 million), on the eve of this season’s final between Barcelona and Manchester United. (more…)

The Wehring Interview – Heineken – Part II

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In part one of my interview with Heineken’s CEO, Jean-Fran?ois van Boxmeer, which ran earlier this week, we took a close look at the brewer’s purchase of FEMSA Cerveza last year. We also started a world tour of beer markets, discussing Europe, Russia, Brazil and Mexico. (more…)