Drinktec 2017 is also an excellent marketing platform

  • Reading time:6 min(s) read

Suppliers of advertising materials, on-packs, and point-of-sales solutions, external and internal advertising and brand-oriented catering/restaurant supplies as well as promotional ideas and services are just at the right place at drinktec, and this also applies to those interested in these product segments. Marketing and sales promotion are focal topics of drinktec 2017, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, which will take place in Munich from September 11 to 15, 2017. (more…)

Budweiser Is Having a Ball in Russia

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Budweiser is enjoying an unlikely source of growth in Russia’s declining beer market, even as the all-American brand continues to struggle at home. (more…)

India. Liquor, beer sales go up by 15% in Telangana

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Despite opening of toddy shops, Telangana has created a new record in sale of liquor and beer. Over five crore cases of Indian Made Foreign Liquor (IMFL) and beer were sold in the ten districts of Telangana till February. Another 10 to 15 lakh cases are expected to be added in March, this year. The sales of liquor and beer fetched Rs 11,450 crore to the state government so far. (more…)

Fiji. Vanuatu beer company forced to place contracts abroad

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Pressure and fiscal instability in Vanuatu could not allow a Vanuatu beer company to invest on its can production line in Vanuatu because the can production line alone is costly.

The cost of production alone by Vanuatu Brewing Ltd (VBL) appropriately VT125million ($F2.47m). (more…)

India. Beer Cafe Launches Outlet In Andheri

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The Beer Cafe, a leading Indian beer chain, has opened a new branch in Mumbai’s Anup Market neighborhood, offering what it calls “the holy trinity of good food, great tunes and the best brews.” (more…)

India. Vijay Mallya, not Heineken has the right to choose UB’s successor

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Although Dutch brewer Heineken is the biggest stakeholder in United Breweries, joint venture partner Vijay Mallya has the right to choose his successor as chairman of the company, according to the terms of a 2009 agreement. That will need to be amended if Heineken wants to pick its own nominee, said several people aware of the matter. (more…)

Jeff Wu: in 2015, the Thailand beer market grew by 1.3%

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According to Jeff Wu, Marketing Director of TAP Group, in 2015, the Thailand beer market grew by 1.3% by volume compared to 2014. The share of beer premium segment, where Heineken trademark is available, continued to account for 96% of the market. (more…)