Corona Beer China Taps W+K Shanghai as Brand Agency

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Corona’s China operation has tapped W+K Shanghai as brand agency. The news, announced by Anheuser-Busch InBev, comes after the global brewer tapped Wieden+Kennedy Amsterdam as its lead agency for the global Corona brand in the summer of last year. (more…)

India. Mallya may give UBL control to Heineken to settle with banks

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Troubled tycoon Vijay Mallya may offer his shares in United Breweries (UBL) to partner and Dutch beer giant Heineken to generate cash for a possible settlement with lenders of the defunct Kingfisher Airlines. If the lenders respond positively, the latest development offers Heineken a clear opportunity to gain controlling ownership of UBL, the largest domestic brewer and the last big Indian company which Mallya helms. (more…)

Myanmar. Heineken takes back Tiger and ABC beers

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Two of Myanmar’s best-loved beer brands, Tiger and ABC Extra Stout, were officially returned to Dutch beer-maker Heineken yesterday after years under the ownership of local giant Myanmar Brewery. (more…)