China. A new brewery of Anheuser-Busch InBev

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On 28 December, Wugang City of Hunan Province witnessed the laying of the foundation stone of a new brewery of Anheuser-Busch InBev. The event was attended by the representatives of the municipal authority of Wugang. (more…)

Vietnam. Big waves in the beer market

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According to the Euromonitor data, the high company’s share in the beer market does not guarantee a large profit. Thus, Sobeco controls 46% of the Vietnamese beer market, its revenue in 2014 amounted to 30.000 billion dongs and net profit to 4,000 billion dongs. At the same time, VBL controls 18.2% of the market, but its profit is estimated at 6.200 billion dong. (more…)

India. Beer Hug

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Aritro Mukherjee, an IT consultant at Salt Lake’s Sector V, is out with friends for a quick weekend afternoon drink. Their poison? Beer. Saathi Agarwal, a partner at a beauty products startup, is also sipping beer at a cosy lounge on a pleasant November afternoon. Beer? In November? The truth is, many Kolkatans have got rid of their seasonal hangover when it comes to beer, and the November nip hasn’t caused any dip in sales. (more…)

The beer market of Russia: from transnational to national. “Journal.Beer 3-2015”

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The beer market of Russia - from transnational to national

Russian beer market is becoming ever more difficult to operate on for the major international companies. On the one hand, they turned out to be the most dependent on the forex fluctuations, that is, ruble devaluation has sharply decreased their revenues. On the other hand, the mass beer brands that used to secure steady sales are currently difficult to fit into the narrowing market space, while brands by independent companies are gaining popularity. Falling volumes of production and revenues force companies to close breweries optimizing capacity utilization, to raise prices and consequently, lose consumers, and to focus on premium and international beer segments where their positions are still strong. While in 2014 these processes led to market premialization, by the end of the year the sales growth of inexpensive beer by independent producers started exerting such a strong influence on the market, that its polarization resumed again. (more…)