India. Beer, Wine Sales Make a Spirited Jump

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Tipplers in ‘God’s own country’ drank up 70 percent more wine and 36 percent more beer in December 2015 compared to November that year. Government-run Kerala State Beverages Corporation (Bevco) witnessed a general spurt in its liquor sales during Christmas and New Year season. (more…)

What Indians want more – Beer, Whisky or Rum?

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When it comes to alcoholic beverages, Indians prefer Beer over Whisky or Rum.

According to Goonj India Index 2015 report made exclusively available to Zeenews.com, Beer tops the list of alcoholic beverages followed by Wine, Vodka, Absinthe and Champagne in the first five spots. (more…)

Global burger chains add fizz to draw Indian consumers

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Mc Donald’s position as the market leader in burgers may soon get threatened as new international chains such as Wendy’s and Carl’s Jr are seeking revenues through more enticing categories like beer and wine to go with their burgers. (more…)

Craft beer brewers bet big on India market

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The cult around microbreweries and craft beer is growing. Once you have had this, you will never have that yellow fizzy industrial stuff they call beer, says craft beer evangelist and entrepreneur Greg Koch as he extolls the virtues of crafted beer. The craft beer brewing fraternity from Mumbai and Pune swore to fight for independence from boring ‘industrial beer’ and introduce people to the flavours of real beer made by real people. (more…)

UK. Himalayan Monkey brewer adds second “Indian beer”

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East End Foods, the creator of Himalayan Monkey, has announced the release of a second authentic Indian bottled beer.

Shimla joins Himalayan Monkey – the craft beer designed to pair with spicy foods, which FoodBev first reported on back in June – in being released for general sale this month. (more…)