China. In 2015, Yanjing Beer sales fell by 9.23%

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In 2015, the sales of Yanjing Brewery Co, Ltd. amounted to 4.83 million thousand-litres, which is 9.23% less than last year.

Yanjing Beer recorded a sales volume of beer of 5.321 million thousand-litres for the year 2014. (more…)

The craft beer movement is already happening in China

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“Studies show that from 2010 to 2015, craft beer in China has grown in market share by about 23 percent,” Donnie Everts, vice president of international development for World of Beer tells FOXBusiness.com. (more…)

Corona Beer China Taps W+K Shanghai as Brand Agency

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Corona’s China operation has tapped W+K Shanghai as brand agency. The news, announced by Anheuser-Busch InBev, comes after the global brewer tapped Wieden+Kennedy Amsterdam as its lead agency for the global Corona brand in the summer of last year. (more…)

World of Beer To Open First International Location In China

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World of Beer, the Tampa-based craft tavern concept featuring 550+ craft and international beers, today announced it has signed a franchise agreement to expand internationally for the first time. The new tavern will be located in Shanghai, China and is slated to open in the second quarter of this year. Franchisee Cong Yin and his two partners plan to open at least three locations in Shanghai over the next three years. (more…)

China. Snow Beer expands its production

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One of the leaders of the China’s brewing industry the Snow Beer company plans to build a brewery with an area of 300 hectares in Long Lane city. The conditions of the future construction were agreed on 22 March with officials from the Department of Reform and Development of the Qiannan region, Guangzhou Province. (more…)

China. Beer moves to premium

China. Beer moves to premium
Founded by German and British settlers in 1903, and one of China’s oldest beer brands, Tsingtao Beer is distributed to more than 80 countries and regions. The company is listed on the Hong Kong and Shanghai Stock Exchanges.
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Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. There are four main Chinese beer brands in the chart this year. Unfortunately, their positions decreased year-on-year. (more…)