Playboy Lifestyle launches Beer Garden in India

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Hugh Hefner’s Playboy Enterprise, which also publishes the popular men’s adult magazine, today launched its first Playboy Beer Garden in Pune, with a total investment of Rs 5 crore. PB Lifestyle, which is sole master and exclusive license holder of Playboy in India, will invest another Rs 50 crore over the next three years for expanding the business. (more…)

India. Wine, Beer Take Fizz out of IMFL Brands

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A new study has found that ‘absolute alcohol’ intake via Indian Made Foreign Liquor (IMFL) brands and beer and wine combined in the state has fallen by 9.64 per cent in the first six months of 2015 compared to the same period in 2014. On the flip side, the alcohol intake via beer and wine separately has risen by 61.83 per cent and 249.17 per cent respectively. (more…)